have you noticed how similar that trailer is to the trailer for DOOM?

Haven't read the spoiler and lately I also stopped watching some trailers due to too much spoilers. I just noticed that this movie sounds very similar to Neil Marshall's "The Descent". The plot outlines are almost identical. But I have serious doubts that it will be as good.

Well...the next thing you know they are going to tell us that Rob Schneider is in it....

This is part of the problem. The trailers and commercials reveal too much. We all know they show the best parts in the trailers, and if they give away any twists, then there is no need to pay $10 for a ticket to see that crap. At that point it's an easy call: $35 (tickets & treats) with a date to go to a noisy theater or $7 at quiet home on the DVD and widescreen.

While I agree that the trailers and commercials are getting out of hand with giving too much away (hello: RED EYE, WHAT LIES BENEATH, THE RECRUIT, ARLINGTON ROAD, THE ISLAND, etc. etc.)...The signs of a good movie are based waaaaay more than on just plot points and twists...

A good film should be able to carry itself even after the twists are known I would argue very, very firmly that is why THE USUSAL SUSPECTS is a great film and THE SIXTH SENSE is a garbage film. In the former, the film has so much going on story-wise and mood and character. In the latter, it is all a big magicians game to disguise the twist at the end. (M. Night got a lot better with UNBREAKABLE which is more of a film than just it's twist).

For a junk film getting spoilers will wreck the film, for a good film, it is of course not desirable, but doesn't hurt too much.

I thought 6th Sense stood up suprisingly well even after the twist (which I guessed anyways).

But I agree Unbreakable was better.

Thank you for posting this!

When I first saw the trailer I thought, "This looks like a decent movie, it might be a guilty pleasure" so then I told my friend about it (he's a B-movie buff) and we agreed to go see it along side Brothers Grimm..

We were watching TV last Friday and the comercial comes on, BOOM, plot twist. We're just going to see Brothers Grimm on the 26th now.

Imagine, commercials for Empire Stikres Back back in the 80s with "I am your father" right in the commercial.

i had the same reaction when i saw that trailer.

soylent green is people.
-doh.

I still want to see the movie, but man that is a big spoiler.

Nothing quite like calling someone/something stupid by using an elementary school grammatical error.

I too, have seen the trailer, and I ...wasn't surprised.

The film still might be alright for its chosen genre (although, to cast Cole Hauser, as good as an actor he may be in this film, was an error. If he wasn't in "Pitch Black"...then his casting against creatures in the dark would be fine) but I tire of the practice of some studios who give too much away. Worse, it implies that studio executives think that most filmgoers are dullards and/or are hooked on retalin.

There are ways studios/filmmakers can get around this. I'll give a few examples.

*alternate takes/different angles.

*snippets of small deleted scenes.

*new material made specifically for the trailer. (i.e. Terminator 2, Dirty Rotten Scoundrels)

*don't give away all the visual gags.

*if the producer isn't Roger Corman, never show the bad guy's demise, especially in an exploding heliocopter.

But y'know something else, I do think the trailers are the least of concern, it is the fluff pieces on E! and MTV that have my concern. After seeing "Stealth", I thought the film was corny, had some dumb areas, but the effects were alright. The next day, and every single one of those effect sequences were plastered all over the tube. Ugh. Who wants to see this now? Reality check=opening weekend. Sure enough, the film stalled out. Sure there were other factors, but one of them I'm sure, is that someone gave away the store.

I think that awaits the Cave as well - and that's too bad.

Off-topic: I also love Unbreakable. It has a surprise ending, as we were promised early on. But it's not about the twist. The twist just adds a shine to a good story that's already there.

That said, the practice of giving away information in trailers and other publicity has gotten beyond a joke. No matter how strong your basic story is, you'll be better off if surprises are not thrown away before the movie begins, yet people do it all the time now.

It's even bad to make it look like you've given away the whole plot when you haven't. "There is no island!" is an example. In the movie, that's not quite true. But everyone sees the negative message "there is no island," and it looks like you already know the whole plot and it's a dud, so why go?

Don't give away the store! Don't even let it look like you've given away the store!

The original trailer, before this new 'spoiler' one, looked ok but just seemed like a movie about people in a cave with bat creatures, it didn't seem very original. Thats why I think they added the spoiler. Now its not just the creatures, but people changing - that's added intrigue.

Although you may consider that a spoiler, it makes the movie seem more interesting than just giant 'bats' in an underground cave. Im sure thats why they felt they had to do that; the reactions to the original trailer must have been luke-warm. I wouldn't be surprised if they 'focus grouped' both versions and found the 'spoiler' trailer to cause people to be more interested in seeing the movie.