In fact you probably have seen their work in the guise of a Ford advert:

The Richman agency was the company that engineered one of Steve McQueen's best-remembered performances: as the driver screaming through the streets of San Francisco in a TV commercial for Ford cars.

Dead celebrities are easy to manage and high income:

Corbis will take a 20% cut of the profits from any endorsements, double the usual rate for a living celebrity endorsement.

As we said before in a previous post, it's really cheapening to a major celebrity to be used in ads after their death. Sure, the Ford one was pretty cool and didn't really tarnish the image, I mean McQueen driving a Focus? However, seeing Gene Kelly hip-hop dance around a car, or James Dean shown with white deodorant marks on his shirt, these things are pure money making schemes and affect the image of who the star really was.

I'm not sure how I really feel about it, sure the estate can make money on their name, but does it feel right as a lover of movies and someone who holds these big stars images as something unique? I'm not even going to consider the morality of using them after they're dead! How do you feel about it? Is it water off a duck's back, or does it really stick in your throat?