Well it's not like there was any doubt that Spiderman 2 would clean up at the box office, but this is still pretty impressive: Spidey's single day take for Wednesday? Over $40 million. That's an all time record for a Wednesday screening and well above what most films take in over their entire run. So apparently if you take a massively hyped film and cram into onto a huge number of screens while opening it on a day in which no kids have to go to school you can make a whole lot of money. Who knew? Based on what I saw tonight it should have no problem sustaining the brisk business ... great film that is sure to generate as much positive word of mouth as it has positive press. In fact between this and Fahrenheit 9/11 distributors have already started shuffling their smaller films into different release slots figuring that opening a film just at the moment is like sending it off to a death squad ...