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December 5, 2013
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Should Hollywood Give Up on Releasing Male-Dominated Movies for Thanksgiving?
— Posted by Kenny Miles
It was a record breaking movie at the box office over Thanksgiving weekend. Two movies stood out: both Hunger Games Catching Fire and Frozen were female focused features (though the latter featured the moose and the snowman as much as the princess sisters in the advertisements providing a great bait and switch for selling a movie to boys and fathers). The movies totaled to a record breaker for the weekend but those two movies really took all the credit and the majority of audiences. It wasn’t as spread out over various demographics during last year’s Thanksgiving weekend when Twilight, Life of Pi, Skyfall, Wreck It Ralph, Silver Linings Playbook, and Lincoln successfully catered to different audiences. All the other movies failed to connect from Thor 2 losing steam this weekend to big star vehicles (Vince Vaughn in Delivery Man) to niche audiences (Black Nativity) to even award contending, indie roll outs (Philomena and The Book Thief) not to mention the pointless Oldboy remake.
Abandoning opening a male-dominated movie on Thanksgiving weekend might not be a drastic nor radical idea in the end. Men enjoy going to movies. Just give us a reason to get off the couch to see something decent. Football on Thanksgiving is one of the many destractions that prevents this from happening. Some family members didn’t want to go to movie in the theater because of the games and a lack of movies that interested them. The industry needs to go big with marketing to this demo or give them a reason to stay home on Thanksgiving weekend.
This post was written by :
![]() Kenny Miles who has written 272 posts on The Movie Blog Whether something is overlooked by Hollywood or whatever business trend has captured the Entertainment Industry’s attention, Kenny Miles loves to talk about movies (especially the cultural impact of a film). He covers various aspects of movies including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous "awards season." Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado and is a member of the Denver Film Critics Society critics group. When he isn’t writing, Kenny channels his passion for interacting with moviegoers (something most movie pundits lack) as a pollster for the market research company CinemaScore and working as floor staff/special events coordinator in the film community. You can follow him on Twitter @kmiles723. visit author's website | Contact the Author Around the Web
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