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March 31, 2013
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Reasons Why Tyler Perry’s Temptation Caught the Entertainment Industry Off Guard
— Posted by Kenny Miles
Perry’s Temptation: Confessions of a Marriage Counselor “over performed” at the box office this weekend to the surprise of many box office analysts. The movie ended up grossing near $22 million even though some predicted the movie to gross the low to mid teens. Playing in barely over 2,000 theaters, below average for a wide release, it grossed a spectacular $10,894 per location, almost identical to the $11,000 per location as G.I. Joe: Retaliation which played on a thousand more theaters and had a significantly higher market exposure.
The Target Demographic for a 4 Quad Hit is young and old along with men and women. My soapbox mantra is simple: Hollywood selectively caters to the young, secular, straight white men. They seem to be leary to make movies outside this box. Movies made outside of this formula typically over perform. Hollywood has a tendency to ignore segments of the population. There seems to be a lack of diverse products for various audiences. Ray Subers of Box Office Mojo tweeted the following statement which became the buzz of movie goers on Twitter: “There are only three directors who have at least nine $20+ million openings: Steven Spielberg, Robert Zemeckis, and… Tyler Perry.”
This might be the tipping point where Hollywood has the face the reality of catering to diverse audiences. However, I had a feeling that the Tyler Perry brand would, yet again, prevail above the expectations of the industry for a few reasons.
The Overlooked African American Audience
Honestly: Sex Sells
The Under Utilized Church Goers
People Are Talking About Marriage
I find it puzzling that the Entertainment Industry doesn’t try to make more movies for segmented audiences. Lower budget movies made for select audiences with a well thought out marketing plan could go a long way. When will more production companies and movie studios in the Entertainment Industry get the message?
This post was written by :
![]() Kenny Miles who has written 139 posts on The Movie Blog Covering various aspects of the movie industry including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous 'awards season,' Kenny Miles loves to talk about whats overlooked in Hollywood as well as what people are talking about in the Entertainment Industry. Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado where he is a pollster for the market research company CinemaScore and a sales/events coordinator. You can follow me on Twitter @kmiles723. visit author's website | Contact the Author ![]() Around the Web
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Another contributing factor, 50 Shades of Grey.