With Alvin and the Chipmunks getting a “squeakel” after its success in the theaters and assault to adult minds everywhere, Warner Brothers were eager to find another animated classic that would be sure to enrapture the minds of children and bleed parents dry with merchandising!

Right in their sights is the star resident of Jellystone Park - Yogi Bear! And Eric Brevig will be taking on the director’s chair.

Yahoo shares:

Director Eric Brevig is picking up Yogi Bear’s pic-a-nic basket.

Joshua Sternin and Jeffrey Ventimilia, who executive produced “That ’70s Show,” are writing the screenplay for “Yogi,” which will offer a new take on the half-century-old title character and his sidekick Boo Boo, who get into a series of misadventures in Jellystone Park.

I couldn’t imagine where a writer would start when given the task of a Yogi Bear movie. There really wasn’t much plot to the cartoon aside from Yogi stealing food from park patrons and the Ranger chasing him past repeated background images.

Guess a clean slate is easier to work on while bringing this very two dimensional character into the 3d world.

But Eric Brevig has had LOTS of effects experience in some pretty big effects films, so he should do well. At very least it should look good. I thought the Chipmunks fit into the real world despite how silly the concept was. Why not Yogi?