Not Many Movie Ads At The Super Bowl
A couple of years ago during the Super Bowl you were assured of 2 things. Lots of ads for DOT-COM companies, and plenty of ads for upcoming big movies. Well… we all know what happened to the DOT-COM boom, and it looks like movie ads at the big game are heading in the same direction. According to the folks over at M&C, just a couple of films (and not the ones you’d expect either) are going to be featured:
Super Bowl XLI fans will see only two ads for movies during Sunday`s Chicago Bears-Indianapolis Colts clash in Miami. Lionsgate scheduled time to advertise the Terrence Howard-Bernie Mac film ‘Pride,’ about an inner-city teacher who turns troubled kids into champion swimmers. The movie has a March 23 release date. Disney will advertise ‘Wild Hogs,’ a comedy starring John Travolta, Tim Allen and Martin Lawrence
It’s not that the Super Bowl doesn’t get a big audience. As a matter of fact it is the single biggest television event of the year. But apparently the spots aren’t cost effective (the last I heard a 20 second spot was running $2.5 million US). The studios just seem to feel they’re getting better bang-for-your-buck with ads they run for big prime time TV shows like Heroes.
Personally I don’t care. I like the crazy Super Bowl ads… less trailers means for time for those.
1. frankwolftown replies at 31st January 2007, 2:43 pm :
I have heard about this issue before. I was listening to Milt rosenberg on the radio and he was talking with advertisers about what it costs to put a commercial in the superbowl. A lot of companies don’t want to say how they spent because it’s turning into an embaressment to spend that much money on television. Audiences are dwindling so its not as cost effective as before. All you have to do is get amutuer video guy to make video about Quizno’s is put in mutant singing gerbils and there you go! We’ll probably see ads for a lot of things you wouldn’t normally get in the Super bowl. You’ll still have beer and car ads of course. More video games, medicine pills, some women oreinted ads, things like that.
2. alfie replies at 31st January 2007, 4:02 pm :
I read an article that also said studios were getting into embarrassing situations where they would buy one ad for a film during the bowl but then the producers of other films they had coming out would call them getting angry and wondering why they were not getting a super bowl ad and it is juts turning out to be more trouble than it was worth.
3. Kristina replies at 31st January 2007, 7:29 pm :
I LOVED the Quizno gerbils!!!! We love the SUBS!!!!!
Anyways, most big movies don’t need to waste spending two million for a 30-second commercial when their audience is built in. Pirates 3 is already swimming in dough and we haven’t even seen a trailer yet. Transformers is in the same boat. Put that money to better use elsewhere. Smaller movies need the commercials more than a big flick.
4. Kneon Transitt replies at 1st February 2007, 7:30 am :
I was really expecting the Pirates 3 to debut during the Superbowl. It’s the only summer blockbuster we haven’t seen a trailer for yet, and a Superbowl ad would be an entrance worthy of Captain Jack Sparrow.
Then again, every man, woman and child on the planet will probably go see this flick anyway, so who needs advertising?
5. jimmy replies at 1st February 2007, 9:07 am :
What up John,
I think the Movie Studios are sadly mistaken. I mean super bowl adds are the adds that people remember about the next day, good or bad. People at work, talk about the Game & the Adds, Hell there’s even a web site that runs them all just so some people can rank them. So when you think about it, the do get their bangs for their bucks.
Already in my office, we have a pool of the coolest Super bowl Commercial.
Word up, I mean who doesn’t watch Tv super bowl Sunday?